App Reviews blog Business

How to Get Your App Ranked in The Google Play Store

The best way with which you can make your application successful is by increasing the number of its downloads. For that, it is important that you are aware about every little thing that concerns the place where your application will be up for download, and that place is the Google Play Store. Ranking your newly developed application can look like an extremely big task, especially if you are a new developer in this particular field. Fortunately, for people like you, there are many ways with which you can rank your application on Google Play Store. Let’s take a look at them-

  • Knowing the Perfect Keywords

The best thing which can get your application optimized according to the App Store’s way is the use of keyword. But before we put the keyword anywhere, it is important that we learn how to find the perfect keyword for our application. The criteria that one needs to follow for choosing the best keyword out of all is to look at its relevance in the market, checking its difficulty whilst also looking at the traffic which it generates. All these things are quite important and there must be a balance between them. For checking all this, there are a lot of tools that are available. The best out of the keyword tools is Ahrefs, Google Keyword Planner and Moz. While some of these tools are free, some of them require a paid account on the platform. 


  • Use the Keyword in the Title of your App

Your ranking on the Google Play Store will get a sure shot boost if you use keywords in the title of the application. However, it must be remembered that the character limit of your application’s title is only 30 characters, so you will not be able to include more than 3 keywords in your title. So you need to very clever about how you use the keywords. Make a specific format where you put the main title, after which you put a subtitle. The main title can have your best keyword, which you think has the most balance and which will earn you some good traffic. In the subtitle, you can use what we call the ‘supplement keywords’. They will be there so as to make a stronger statement with your app’s title. You can also put the title of your app in capital letters so to put extra emphasis on it.


  • Put the Keywords in the Description of your App

The description box is just like a blog. Here, you will have to put the keywords the way you put in a blog. That makes the Play Store different from the Apple store in a way. You are allowed to put up 4000 characters in your application’s description, so try to put as many keywords as you can. The main keyword, which you put up in the app’s title can be used 4 to 5 times, not more than that. Do not overdo the keywords, as that will do the exact opposite of helping your cause. Also, as it is a description, try and make it aa good as possible. A user who might download your app will not look at the keywords, rather/she will be attracted towards your app by the beauty of its description. So be sure to write a description which appeals to the audience and which has the perfect amount of keywords.

  • Get Feedback for your Application

If you think your application is good, ask your users to rate it 5 star on the Google Play Store. Put a pop-up window for that in the app itself. Ratings are important as most people will directly look at your app’s rating in the Play Store to judge if they should download it or not. So try and maintain a rating which is higher than 4 stars. There are also certain marketplaces where you can buy 5 star ratings for your application, but that will cost you some money. Though if you believe that your application is quite good, then all you need to do is to ask your users to rate it, and you’re done.

blog Business

8 ways mobile applications help you grow your small business

The mobile application is one of the most common things that people have started using for their business and for their brand enhancement. Indifferent of whether it is a small scale business or a large one, a mobile application is one of the most common weapons that are being used for or increasing the number of clients and for business generation. Today we are going to talk about some of the best ways in which mobile application can help in the expansion of your small business so that you can create a benchmark in the culture of entrepreneurship.

8 ways in which you will be helping out

  • New lead and sale generation
  • Customer retention becomes improved
  • Operational efficiency improved
  • Reducing the operational cost
  • Earning with the help of application stores
  • On-demand Marketplace building
  • The content becomes easily accessible
  •  Shopping frequency gets boosted
  • New lead and sale generation

This is one of the most valuable things in the business of e-commerce because it removes the confinement of small scale business by enhancing the use of websites. The modern-day customer wants to have everything in the digital form so that they can carry their shops in their smartphones. If you are running an eCommerce business, then you need to boost your strategy with the help of mobile application implementation.

Customer retention is improved

According to the industry standard, the mobile application has the potential to increase and enhance the retention of the sales as well as the customer. It helps in increasing the functionality of the application and make the payment very easy so that the customer experience is great and there is no leakage about data and monetary transaction.

Increase operational efficiency

Small business has become very operational because of the increase in efficiency. For the business of today, mobile application development is incredibly good in order to initiate communication between the company and the customers. Also, the application does the job of answering each and every query so that the words can be productive and more lead generated can occur.

The operational cost gets reduced

It has been mentioned earlier that mobile application brings growth in the business by saving a lot of time and money. It reduces manual labor to a great extent. Therefore, the employees do not have to be paid for the work to be done by the machines. Right from selling and buying objects to the clearance of queries everything is paperless, and therefore the companies are being able to save money big time.

Earning with the help of app stores

Indifferent of how big or small your business is you will be able to understand the earning that comes from running the application because the system is absolutely transparent. Also, it is a subscription-based business model which is effective and productive so that the customers can check on the products and services that they are going to get. Even when you are giving away the mobile access for free, even then you will be able to make a profit.

On-demand Marketplace can be built

On-demand marketplaces are on the top of the trending list, and the customers are highly enthusiastic about this system. Indifferent of whether your online business is established or not we will be able to create this kind of marketplace in order to expand your brand name even more.

Content can be easily accessed

One of the main motives of creating a mobile application for business is to make your content easily visible to the customers? This enhances the improvement of customer-company introduction, and you will be able to give access to all sorts of products and services to your customers.

Boosting customer shopping frequency

Gone are the days when customer shopping experience used to be a hassle some process. Now with the help of mobile application the customers are able to buy any kind of product in the comfort of their home, which is the reason why they come back again and again, therefore, improving the sales of the company. As we discussed earlier customer is looking for Digital solutions for their shopping services, which is my customer shopping frequency is boosted with the help of mobile application implementation.

Now that you know about each of the various methods in which any company can be expanded with the help of the mobile application, why not start working on it right away?